Huawei Device, the consumer business group of Huawei Technologies launched its global brand campaign today at the Mobile World Congress (MWC) 2013.

To build on its success in 2012, Huawei launched 'Make it Possible' brand initiative aimed at consumers worldwide as the company shifts gears to be recognized as a global consumer brand.

The 'Make it Possible' campaign embodies the spirit of Huawei as it combines expertise and imagination to make the impossible, possible.

The company also announced full-year global sales revenue of $7.5 billion, a 10 percent increase from the previous year, as well as more than 127 million devices shipped.

In 2012, out of 52 million handsets shipped, 32 million were smartphone shipments, representing an increase of 60 percent from the previous year. The company also shipped 50 million mobile broadband (MBB) devices and 25 million home devices during the 12 months. Huawei experienced unprecedented growth in the fourth quarter of 2012 with shipments of 10.8 million, an increase of 89.5 percent year-on-year, securing the number three position for smartphone vendors globally.