Madhouse, a Chinese mobile marketing company has entered the Indian market to capitalize the increasing demand for customized mobile marketing solutions.
Madhouse works with over 120 clients including- HP, Intel, Coke, KFC, Unilever, VW as well as agency groups like - GroupM, Aegis, OMG, Vivaki and their associated agencies.
The Chinese firm aims to harness the opportunity of using mobile as a mass media device, with more than 850 million mobile connections in the country. It sees lack of scaled solutions in data, voice and text as the major barriers in mobile marketing, and hopes to address them via unique and innovative services.
Clients can look forward to complete mobile solutions across the spectrum of paid, owned and earned media on feature phones, smart phones and tablets, says the company.
''Madhouse will offer mobile marketing solutions created and carried out for advertisers by a team of experienced media professionals that understand this medium. We are determined to change the face of the Indian digital media landscape and grow the mobile media market from Rs 125 to Rs 1000 crores within the next 3 years,'' said Vinod Thadani, Chief Operating Officer, Madhouse India.