Vodafone launches ‘U' in UP West

NEW DELHI: Country’s second largest wireless operator by subscribers, Vodafone India has announced the launch of ‘U’, a lifestyle proposition for youth in UP West.

With this, they can surf day & night and get a separate night allowance so that they don’t miss out on single moment of fun. Apart from free unlimited music downloads for two months, they get spare loan data of 60 MB of 3G. A customer can call 1 of their closest buddies at a special rate of 20p/min with a buddy lifeline.

To make this proposition appealing to the youth, Vodafone is offering special ‘U’ kits at select outlets across UP-West and Uttarakhand. The kit contains exciting offers on Café Coffee Day and goodies like earphones, OTG chargers to make sure the fun never ends. They have also begun campus engagement program with colleges across the region with exciting and attractive offers. These campus activations have witnessed a higher affinity towards the brand among the youth.

Speaking on this initiative, Dilip Kumar Ganta, Business Head–UP West, Vodafone India, said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate FunwithU. Our offer is a bundle of benefits and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way. We welcome all customers to be part of a new experience”.

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