VODAFONE IDEA lends support to ‘VILLAGE ROCKSTARS’ – India’s Official Entry to OSCARS 2019

Vodafone Idea Ltd has announced commitment to help promote national award winning Assamese feature film and India's official entry for the Oscars 2019- ‘Village Rockstars’. Vodafone Idea will help promote the film through its omnichannel marketing platform and communication initiatives across Assam.

‘Vodafone Idea is promoting ‘Village Rockstars’ across 65 single screen movie theatres and Multiplexes, Malls in Assam, across cities like Guwahati, Jorhat, Dibrugarh.  Vodafone Idea will also communicate the message on a one-on-one basis with all of its customers in the state. Additionally, 15000+ posters of ‘Village Rockstars’ have been created for creating visibility in rural areas of Assam through Vodafone Idea retail touch points.

Mohit Narru, Business  Head - Assam & North East, Vodafone Idea, said ‘Vodafone Idea is proud to be associated with Assam’s national award winning feature film that has already bagged several awards in India and overseas film festivals, and has now been nominated as India’s official entry to the Oscars 2019.  As part of our commitment to encourage and promote local talent, we are doing our best to support Ms. Rima Das’, a self-taught film maker who has written, cinematographed, edited, directed and produced ‘Village Rockstars’. We extend our best wishes to Ms. Das and the entire star cast and crew of the film’.

Set in Rima Das' native village of Chhaygaon in Assam, ‘Village Rockstars’ is the story of a village girl Dhunu, played by child actor Bhanita Das, who lives a fun-filled life and aspires to become a Rockstar one day. The movie has been chosen to represent India in the Oscars’ Best Foreign Language category. The film has already bagged the Best Feature film trophy at the 65th National Film Awards held earlier this year.