Vodafone expands distribution network with 9,800 retail stores

NEW DELHI: With over 9,800 branded retail stores, covering over 1.54 million sq. ft and attracting more than 115 million footfalls annually, Vodafone India can now be counted amongst the largest retailers in the country.

The company has further enhanced its nationwide footprint of branded stores by opening 200 Vodafone stores and 1,000 Vodafone Mini Stores across the country since April 2014.

"This helps us understand their evolving needs better and service them comprehensively, end-to-end. This continued focus has enabled Vodafone India set new benchmarks and in the process, become a leader in the retail sector. We look forward to welcoming more customers to our stores,” said Kavita Nair, National Head of Retail and Digital, Vodafone India.

Vodafone India has built one of the largest exclusive retail footprints across the country. With more than 9,800 retail stores, including 700+ Vodafone stores, 3,300+ Vodafone Mini Stores and 5,800+ Rural Mini Stores, Vodafone is closer today to its customers via its own branded stores in over 300 towns and 5000 villages across India.

The increasing use of smartphones, mobile internet and new age technologies, has resulted in customer needs changing rapidly, especially in urban areas. To fulfil this need, Vodafone India introduced the Global Design Store - an industry first retail format, which offers a uniform and consistent, internationally benchmarked customer experience through 200+ stores in urban centres, pan India

With rural India taking rapid strides in the on-going information revolution, Vodafone has already marked its distinct presence through its rural mini stores, popularly known as Lal Dukaans. These Lal Dukaans are entrepreneurial ventures located in 5,000 plus villages in the hinterland of all circles. They act as key relationship hubs for the brand as they are managed by local community members.