Videocon joins hand with Mumbai Indians

Videocon Group has signed an agreement with Mumbai Indians to be its associate sponsor in this year's IPL season.

The brand activation will involve creating a 360 degree approach, wherein by creating a pertinent intermix of print, radio and electronic outreach.

Mumbai Indian team was the 2011 champions league winner and features iconic cricketers like Sachin Tendulkar, Harbhajan Singh, Rohit Sharma, Lasith Malinga, Ricky Ponting and Keiron Pollard.

Arvind Bali, director and CEO, Videocon Mobile Services said , "We are sure that the association will help us connect to the inherent cricket lovers for whom cricket is more than a religion and runs in every vein of the country. The collaboration is a step towards creating a pertinent awareness for the Videocon Mobile Services brand, and engages greater consumers going forward across the country."

The association with Mumbai Indians is an endeavor for Videocon Mobile Services to re-establish its iconic positioning in the Indian telecom space, and we have planned a 360 degree communication plan across ATL and BTL elements and promotions for our customers and channel partners including ongoing events, meets etc during the 8 weeks of cricket mania added Bali