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VAS TOP 10: #2 IMImobile - Smart Moves

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VoicenData Bureau
New Update

Wading fearlessly through the highly competitive Indian telecommunications industry that is marred with ever-increasing controversies and challenges, IMImobile, under the leadership of Vishwanath Alluri, is expanding rapidly both organically and inorganically.

Its strong foothold over operators as well as enterprises gave the company a good revenue growth of around 35%, taking the total tally of `310 crore in FY11 to `440 crore in FY12.

With successful technological innovations and global acceptance, the Hyderabad based company that pioneered the managed VAS model, today boasts of a wide range of product portfolio which includes a service delivery platform, a mobile advertising platform, carrier grade messaging platforms and gateways, applications for data services, music download and video streaming, and voice platforms.

IMImobile displayed innovation by spearheading the 'Open Mobile Market' for the delivery of new applications and services.

Moving a step ahead with the concept of 'Open Mobile Market', IMImobile also pioneered to build a technologically advanced 'Innovation Center' as well as business analytics tools for the operators to help their customers retention. The innovation center aims to provide live connectivity with 90 telecom operators in 65 countries.

At the core of IMImobile's managed service model lies the innovative DaVinci ESP and is developed in over 5 years in India at its Hyderabad facility. To deliver carrier grade SLAs and 24/7 support to more than 80 operators globally, IMImobile uses an innovative cloud based service delivery model deployed from its Hyderabad based virtual network operation center (VNOC).

On the enterprise front, the company offers solution for employee engagement, customer engagement, payment management, enterprise mobility, and mobile marketing.

Making some smart moves and foreseeing the face of the Indian market, IMImobile emphasized more on its international operations with a special focus on Middle East and Africa.

Its tie-up with MTN in Africa and operations in 20 countries, partnering major operations in France Telecom and Zain in Saudi Arabia, fortified the technology backbone of the firm. By using IMImobile's platform, MTN has found that the time-to-market has been reduced, the average revenue per user increased, and the local content was facilitated.

With global footprint in operations and data centers across the world, it employs more than 650 people across Europe, Asia Pacific, Middle East, and Africa connecting 900 mn mobile subscribers. It is working with over 80 mobile operators and media companies and enterprises in 64 countries.

Its operator customers include Aircel, airtel, BSNL, Meteor, Mobitel, MTN, Tata, Telefonica, Virgin Mobile, and Vodafone. Our media and enterprise customers include BBC, Star TV, Reuters, Yahoo!, Google, EMI Music, Universal Music, Sony, and Warner Music.

However realizing the huge potential of the Indian enterprise market, IMImobile is betting big on this front with a special focus on the BFSI sectors which are one of the largest users of messaging services. The firm is all set to launch its new API index that will not only benefit the BFSI sector but the wholesome of enterprises at large. Previously, the firm had come up with a joint report on 'Mobile Platform Adoption by Enterprises' conducted along with Internet and Mobile Association of India (IAMAI).

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