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VAS TOP 10: #10 ACL Wireless―Cost-effective Deals

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VoicenData Bureau
New Update

ACL Wireless is a leading developer of consumer and enterprise mobile value added services (MVAS). Being a pioneer in MVAS, the company has been building unique and innovative products for over 10 years. In 2000, the company was founded by Sanjay Goyal and Vineet Jain. ACL is a privately owned company with investment from Naspers Group and Inter-Asia Venture Management. The company has 225 employees and is headquartered in Noida (India) with additional offices in Mumbai, Kolkata, and Dubai.

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It develops consumer and enterprise MVAS. It offers mobile community applications, such as SMS chat, a SMS based chat service that enables text based chatting among the mobile users; voice chat, a voice based chat service, which enables mobile operators to create a voice based community for mobile users to connect and interact with other users sharing common interests; and mobile social networking, a service for users to connect with friends. The company also provides enterprise mobility solutions, which include bulk SMS service, which enables enterprises to broadcast their messages through bulk messaging services, notable users are banks and other financial institutions.

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In addition, it offers mobile content products, such as Mobile Radio, a music station for users to search, download, and dedicate songs; Subscription Manager for service providers to launch subscription services for their subscribers; and Content Services for mobile operators to launch services and micro-portals for their subscribers. The company offers its mobile community applications for various mobile operators and enterprises in South Asia, the Middle East, Africa, Latin America, and South East Asia.

ACL has over 40 mobile operator customers in 26 countries and services in over 1,500 enterprises in India. Focused on the development of mobile applications over SMS, IVR, and GPRS/3G, the company currently manages over 4 bn SMSes and 4.5 bn page views per annum.

ACL's products and services are spread across 4 key verticals-mobile communities, mobile content, mobile classifieds, and enterprise mobility.

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In September 2010, ACL launched mNatives.com-a website to enable consumers to send bulk SMSes through web interface under their brand. www.mNatives.com is an initiative to meet the need of today's business organizations and enterprises to send a large amount of text messages in a cost-effective and convenient way. The service allows message transfers and provides tested and trusted solution for bulk text messaging. mNatives ensures an interactive experience platform for enterprises.

ACL's bulk SMS service enables enterprises to broadcast, track, and analyze bulk SMSes to their customers for updates, transaction alerts, marketing, and customer care. It also offers intelligent routing, load distribution, real-time manipulation, and dynamic capacity management. HDFC Bank is one of its biggest users. The service would enable HDFC Bank to efficiently manage the alert deliveries to its customers. Also, it would help the bank to analyze end-to-end delivery statistics, delivery efficiency rates, and vendor failure rates.

ACL had also launched airtel live Bangladesh on-deck portal on WAP, SMS, and USSD, which is being managed in partnership with Comviva. The portal offers content like movies, music, games zone, pictures/videos post, Frenzo chat, App Central, news, and sport. This service will allow users to stay connected and enjoy premium services at affordable price with rich collection of local and international multimedia content.

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One of its most successful products is the mobile social networking application called Frenzo. The company claims the application generates more than 4.5 bn page views per annum and the service is available in India and Africa.

Frenzo is a mobile internet based co-branded service that enables operators to launch a pure-play mobile social networking and communications service. The service allows to share in a highly secure, clean, and moderated environment. It's designed to provide an end-to-end experience to users whose first internet experience will be on the mobile.

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