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Twitter hires India Business Head

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VoicenData Bureau
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Taranjit

New Delhi: Microblogging site Twitter has appointed Taranjeet Singh as Head of Sales for its India operations. He will be based in its Gurgaon office. Singh’s main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximize the value of real-time marketing on the world’s largest platform for live, public conversations.

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Commenting on the appointment, Parminder Singh, Twitter’s Managing Director for Southeast Asia, India and Middle East and North Africa, said, “India is a very important market for us - we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. We’ve seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”

Taranjeet Singh has more than 19 years of sales and business development experience and a comprehensive understanding of the media industry. In his last assignment as the Sales Director, South Asia for BBC Advertising, he was responsible for revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining the BBC, Taranjeet Singh held various positions at Outlook Publishing Pvt. Ltd., including heading advertising sales and business development in Northern India.

He holds a Post Graduate Diploma in Management from the Amity Business School and a Bachelor’s Degree in Commerce from DAV College, Dehradun. He is also currently pursuing a General Management leadership program from INSEAD.

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