The emerging new technology of
e-commerce is raking up a number of legal issues and calls for amendment of the Copyright
and Intellactual Property Rights (IPR) Laws. The problem, however, arises from the fact
that, while physical trade can effectively be taxed and the transactions protected
according to the existing legal framework, e-commerce falls outside the jurisdiction of
the existing laws. Hence, new problems are likely to arise in the area of cyberspace.
E-commerce can occur in four
environments, namely, business to business, business to government, business to consumer,
and consumer to consumer. The nature of the transactions changes dramatically in each of
the environments. Whatever be the environment, security of the channel is crucial to the
development of e-commerce in the country. The future of e-commerce depends on the security
in transaction. One of the main reasons that the technology is not catching up in India is
the fact that people find it hard to trust. In a recently held conference on
"Enabling E-commerce in India" in the capital, Naoshi Shima, VP, NEC Corp.,
said, "Nobody can trust e-commerce until companies in this business realize the
importance of building consumer confidence. This is very important since e-commerce is
mainly a private activity." Implementation of the legal aspect would lead to an
increase in security amongst the users.
The most reliable authentication
technique for general messaging is public key cryptography, that is, encryption and
decryption techniques. It involves the use of two keys—a public key and a private
key, both of which are mathematically linked. One key is used for encryption and the
corresponding key for decryption. Each user has a pair of keys of which the private key is
kept secret and the public key is open to all. However, cryptography may hamper national
security, as detection of espionage activities by government becomes more difficult. As of
now, there is no law regulating encryption. Permission is required from DoT to send
encrypted messages.
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In this regard, digital signature
becomes important in promoting the cause of e-commerce since legal sanction is essential
for building confidence. Countries like Malaysia, Germany, and several states in the US
have enacted specific laws to deal with digital signature. Dr KK Bajaj of the NIC has
emphasized the need to legalize digital signature. He says, "Even if you don’t
know each other, you should be able to conduct business on the Net and that is possible
only through digital signature." India has carried out an international survey of
policies and laws relating to digital signature.
E-commerce has also opened up
entirely different dimensions affecting Copyright and related issues of IPRs. For
instance, different publishers in various countries have the right to sell a particular
book. A publisher starts selling the book from the Net. Now this would be an infringement
of the Copyright Law since selling the book to the people outside his country goes against
it. Similar problems are emerging because of the lack of specific laws addressing these
issues on the Net.
Another problem that is emerging
is that of cybersquatting related to the domain name. Cybersquatters are known to hijack a
company’s name and use it as their domain name. Indian courts have said that domain
names are similar to trademarks. Recently the trademark ‘Tanishq’, registered by
Titan Industries, was hijacked by a cybersquatter as tanishq.com.
Unless India makes quick changes
in its legal framework to accommodate e-commerce, it might miss on the global digital
economy. That it is vital to enter the global e-commerce scenario is evident from a few
examples. A new industry report projects that global e-commerce revenues will reach $95
billion in 1999 and will exceed $1.3 trillion by 2003. In 1996, Amazon, the first Internet
bookstore, recorded sales of less than $16 million. In 1997, it sold $148 million worth of
books to the Internet customers. People are not just buying books but also electronic
goods from the Net. For instance, in January 1997, Dell Computers was selling less than $1
million worth of computers per day over the Internet. The company reported reaching daily
sales of $6 million several times during the December 1997 holiday period. All the above
examples signify that we cannot afford to miss the e-commerce bus. The government should
get its act together and pass laws that would legalize e-commerce. Legal factor is crucial
in the development and success of this emerging technology. Parties must be able to use
authentication techniques to ensure that the business conducted over the networks is
secure and valid before the court of law. And, India needs to develop the laws fast so
that this opportunity is not lost.