BENGALURU: Lukup Technologies, provider of advertising and content on connected devices, has partnered with Tata Communications for its hybrid TV services and is targeting an annual market potential of USD 100 million for this new platform.
The hybrid services deliver a combination of television, internet access, on-demand content, home automation and interactive services across televisions and a variety of connected devices in homes for customers of broadcast TV. Tata Communications enables customers to bundle content delivery with a broad range of IP network products and services, transit, MPLS, collocation and hosting.
As per the deal, Tata Communications will create solutions and deliver content for customers of hybrid TV services who have opted for hosted subscriber management, content management, service delivery and digital rights management systems from Lukup.
Lukup’s hybrid TV service is based on a new hardware device called the Lukup Player that can tune into satellite, cable and terrestrial broadcasts as well as receive content and services over IP networks.
V S Shridhar, Senior Vice President, Global Enterprise Services, Tata Communications, said, “Collaborations with organizations such as Lukup are truly interesting as we look to creating and providing them with an innovative bundle of solutions – scalable and reliable global network coupled with state-of-the-art content delivery network and a global data centre footprint. Implicit to the services are feature benefits like seamless delivery, a flexible architecture and round-the-clock customer support – critical components that help our customers create new entertainment experiences to meet the evolving demands of their viewers.”
Kallol Borah, CEO, Lukup Technologies, said, “There is a large opportunity for broadcast TV providers to increase their average revenues per user by enabling bundling of internet access, on demand content and a variety of interactive services with TV and delivering these on multiple screens instead of a single TV screen.
We are providing a complete, end-to-end solution comprising not just the Lukup Player, which is a hybrid set top box and a home gateway but also the back end business and operations support systems. Our partnership with Tata Communications will further quicken the time to market of our customers by including network solutions, content delivery and data center services as part of the deal.”