Synacor ties up with Siemens to strenghten OTT video market

NEW DELHI: Synacor, a technology development, multiplatform services company, has announced a strategic partnership with Siemens Convergence Creators, a provider of advanced OTT solutions and a business of the Global Fortune 100 Company, and video solutions provider EveMeta to support its OTT video platform for customers.

The new partnership with Siemens Convergence Creators helps position Synacor as a leading provider of end-to-end advanced video solutions. It will enable Synacor's customers to extend their pay-TV and content businesses by enabling scalable solutions to support OTT, TVE and Broadband Video services that can be hosted on premises or in any private or public cloud. Such combined solution will position operators and content providers to launch advanced video services quickly and at lower costs, a statement said.

Synacor has integrated its existing centers of excellence—Search Discovery, Cloud ID Authentication, streaming Linear TV technology and consumer experiences —with Siemens OTT SWIPEtm Business Management Systems (BMS) and encoding capabilities of EveMeta, to support advanced multiscreen video workflow, policy management, lookback services and device distribution.

This platform will support a broad array of consumer devices, including iOS and Android smartphones and tablets, gaming consoles such as PS4 and Xbox One, OTT devices such as Roku and Android set-top boxes, and connected TVs.

"Siemens OTT SWIPEtm is a carrier-grade, battle-tested solution that is already deployed with several large providers around the world. Based on Siemens' technical support, Synacor will enable operators and content distributors to deliver high-quality, multiplatform, live-linear, VOD, transactional and authenticated viewing experiences," said Himesh Bhise, CEO of Synacor.

"There is a fundamental shift in the way people are consuming television and other media content today. We are excited to be partnering with Synacor, a trusted provider of digital services and platforms to over 50 customers. As the OTT and TV market evolves, as partners we are positioned to provide complete end-to-end managed Video solutions for operators looking to quickly and efficiently deploy advanced video services," said Markus Placho, Head of Business Unit Media of Siemens Convergence Creators.