81% of all small and medium businesses are using at least one social media platform. That’s because the networks can provide a number of benefits to companies in all industries, such as increased engagement, website clicks, and brand recognition. If you want to capitalize on its marketing power, read the social media hacks to boost your business.
Stay Ahead of Social Media Trends
If you want to prevent your followers from unsubscribing from your business profile, you need to give them a reason to stick around. If you’re constantly promoting repetitive content, your audience will soon grow tired of your posts. You must constantly promote information that’s relevant to your company’s niche and customer. If you don’t, your follower count will quickly decline, and so will your sales, as a result.
Add Videos to Your Social Media Strategy
Are you aware that US adults are spending an average of one hour and sixteen minutes watching videos? While 78% of internet users claim to watch online videos every week. You, therefore, need to tap into its power by creating and publishing high-quality videos that complement your brand. Working Beautifully offers professional business video production services, so can successfully capture and convey your brand’s story, which you can embed onto your website and social media profiles.
Automate Your Social Media Posts
It doesn’t matter if you’re running a large enterprise or a one-person business, you should start automating your social media posts. This can take away the stress of manually publishing posts, as you can schedule them in advance to reach your audience on the right date and time.
Learn to Adapt
You should never be too comfortable on social media, as a platform could suddenly change its algorithm overnight. That’s why you must never depend on social media for sole business revenue. Not every tactic will work forever, which is why you must take every change in your stride and learn to adapt. If you don’t, you will soon find your impressions and reach declines, and your business will suffer as a result.
Paid Social Media Campaigns
Social platforms such as Facebook and Instagram have made it easier to reach your audience with paid campaigns. In addition to running organic social media posts, you can pay a small fee to run a targeted ad campaign that will reach a specific audience. For as little as $5, you can target an ad for a specific age, interest, gender, and location. You can then measure the results, so you can learn from your mistakes or strengths for your next campaign.
Run a Contest
The modern consumer loves a free prize, which is why you should run a contest on your social profiles. You can choose to give a product of your own away, or you could team up with a vendor to offer a third-party prize, which could help generate new followers. Giveaways often work well when in association with a specific event, such as a business milestone, product launch, or national holiday.