Snapdeal joins hands with Micromax

NEW DELHI: Snapdeal has announced its exclusive partnership with Micromax for Micromax’s Spark VDEO, predicted to be synonymous with superlative mobile experience with an impeccable video calling experience.

This is a strategic collaboration keeping in mind the high penetration rate of Snapdeal and the popularity of Micromax phones in the Indian market.

"Combining superior performance of the successful Spark series with the aim of providing a seamless video calling experience; configured with Android Marshmallow 4G VoLTE, Micromax Spark VDEO has been created with an aim to make the video calling experience available to a larger audience thus enabling first time smartphone users to skip texting and directly move on to video calling. For users who might still like to text, Micromax Spark VDEO also gives options for texting in 12 regional languages," a statement said.

Micromax’s Spark series is already a big hit with consumers where its earlier four smartphones have already sold more than 2 million units and garnered excellent consumer feedback with over 94% users recommending the product.

Besides being the exclusive online seller for Micromax Spark VDEO, Snapdeal will also be provide value added services like next day delivery across over 2000 pin-codes

Commenting on the partnership, Vishal Chadha, Senior Vice President – Market Development, Snapdeal said, “We are very proud to take our association with Micromax a step ahead with the launch of Spark VDEO. Micromax has always been recognized as one of the pioneers in the mobile phone industry in India and I am very sure their exclusive partnership with Snapdeal will help them grow further. We are confident that our reach will help increase popularity for this innovative product by Micromax across every corner of the country. “

Shubhajit Sen, CMO, Micromax said, “Spark VDEO is another brilliant addition to our popular Spark series and Snapdeal provides a perfect platform to make it available for our consumers across India. We are confident that the cutting edge innovation and superior features of Spark VDEO will make it a favourite amongst the public in no time.”

"Priced at Rs 4499 with an impressive 11.43 cm (4.5inch) screen, Micromax Spark VDEO is coupled with a 5MP rear camera and a 2MP front camera making it easier to capture memories on the go. With an 8GB ROM and the 4G VoLTE capability, the smartphone ensures that users never have to wait for webpages to load or experience any lag whatsoever during video calls," it said.