Shopping through smartphones jump 100% in India: Survey

NEW DELHI: Fueled by easy availability of apps, online shopping through mobile phones has increased by over 100% in India, according to the MasterCard Online Shopping Survey 2014.

The survey covers 14 countries across Asia Pacific.

China continues to lead the chart among mobile shoppers with 70.1% of the respondents polled having used the device to make online purchases. India (62.9%) and Taiwan (62.6%) follow next with Thailand (58.8%) and Indonesia (54.9%) rounding off the top five.

In India, the ability to shop on the go is 47.7%, the study revealed. The growing availability of apps that makes it easier to shop (45.3%) and convenience (38.1%) have emerged as the most compelling reasons for driving smartphone shopping.

Mobile phones/mobile gadget apps (28.8%) topped the list of items purchased through smartphones, followed by tickets for cinema/movie theatres (26.7%) and clothing/fashion accessories (24%).

“For online transactions, the most common payment methods used are debit cards and cash. New mobile technologies are also gaining traction among consumers in the region, with mobile banking apps having the highest awareness-familiarity levels (38.3%) followed by in-app shopping (28.7%) and digital wallets (24.4%),” it added.

The report for the Asia/Pacific region included interviews with 7,000 respondents from 14 markets aged 18-64 years, who were asked questions about their online shopping habits.

The number of Indian respondents, who have made at least one purchase in the last three months, has increased from 70.9% in 2012 to 94% in 2014.

The MasterCard Online Shopping Behavior Survey, for measuring consumers’ propensity to shop online, was conducted across 25 markets between October and December 2014.

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