Salesforce Accelerator – AI for impact, generative AI research and AI Cloud

Research study of over 4,000 full-time employees, uncover that 73% of employees believe generative AI introduces new security risks, though most use or plan to use the technology.

Salesforce today announced Salesforce Accelerator – AI for Impact, a philanthropic initiative to help purpose-driven organizations gain equitable access to trusted generative AI technologies. Salesforce Accelerator – AI for Impact aims to close the AI access gap by providing flexible funding, pro-bono expertise, and technology to purpose-driven organizations, empowering them to accelerate generative AI-based solutions to the world’s most pressing challenges.

• 61% of Workers Embrace Generative AI, but Lack Trusted Data and Security Skills: The latest findings from Salesforce’s Generative AI Snapshot Research Series, an ongoing research study of over 4,000 full-time employees, uncover that 73% of employees believe generative AI introduces new security risks, though most use or plan to use the technology. Despite these concerns, the research reveals that few know how to protect their companies from said risks.

• AI Cloud: A Guide to Salesforce’s Trusted, Open, and Business-Ready GPT-Powered Applications: AI Cloud is built for CRM to supercharge customer experiences and company productivity by bringing together AI, data, analytics, and automation to provide trusted, open, real-time generative AI that is enterprise ready. Salesforce now brings the power of generative AI to deliver trusted, AI-created content across every sales, service, marketing, commerce, and IT interaction to boost productivity and efficiency.

AI is only as good as the data that fuels it, in accordance with Salesforce, with Data Cloud, Salesforce’s data platform, customers can connect data stored in Salesforce with other data sources, and unify and harmonize that data to create a real-time view of their customers to drive personalized experiences across sales, service, marketing, and commerce. The combination of trusted and secure enterprise-grade AI and hyperscale, real-time customer data paired with Customer 360.