Saavn to stream PM Narendra Modi’s Mann Ki Baat

BENGALURU: Domestic music streaming service, Saavn has announced that Indian Prime Minister Narendra Modi’s popular program, ‘Mann Ki Baat’ will be available for streaming on Saavn. Prime Minister Modi hosts the program to address issues and events that affect the general public in India on a daily basis. This marks the first presence of “Mann Ki Baat” on an Indian digital streaming platform.

As the world experiences significant growth in digital audio streaming, “Mann Ki Baat” will now be available to Saavn’s global listener base of 18 million monthly active users. The addition of the program to Saavn’s streaming platform immediately follows the company's recent announcement of its intention to expand beyond music content.

“We are honored to have Prime Minister Narendra Modi’s program, ‘Mann Ki Baat,’ streaming on Saavn. This is in line with his vision of a ‘Digital India’ wherein technology can effect a qualitative change in peoples’ lives. As one of the most influential personalities on social media globally, Prime Minister Shri Narendra Modi has continuously encouraged the use of digital platforms,” said Mahesh Narayanan, Global Chief Operating Officer, Saavn.

The Mann Ki Baat playlist is now available for streaming on Saavn as a compilation of previous episodes. Each episode can be streamed in up to 24 languages. New episodes will be available on Saavn the same day as they are aired.