Routesms to manage Telenor’s SMS, other mobile services

MUMBAI: Global SMS aggregator, Routesms has signed up Norway -headquartered Telenor as a Global Direct Connect Partner (GDCP). Telenor is claimed to be the 115th mobile network operator (MNOs) to sign up as a GDCP with Routesms globally. The company aims to get 150 MNOs onboard by the end of this financial year.

This agreement gives Routesms instant access to Telenor’s 192 million mobile subscribers globally. It also offers better SMS delivery percentages, stronger control over the systems and ability to handle significant traffic handling capacity. In markets such as Myanmar, where the operator has implemented strong filters for (application to peer) A2P traffic, this tie up gives Routesms an edge over others to deliver quality traffic.

Routesms expects an increase of 5% to 6% in the messaging traffic to the existing estimated international volume of over 900 million SMSs.

Commenting about this sign-up, Rajdip Gupta, Co-founder & CEO, Routesms Solutions Limited, said, “In our business, the more direct connects partners one has, the more reliable and robust one’s service is. Partnering with Telenor gives us more intimate access to Telenor’s vast subscriber base as well as increases our coverage reach to countries such as Norway, Denmark, Sweden, Serbia, Ukraine, Hungary, Montengro, Thailand, Malaysisa, Bangladesh, India and Pakistan. Our sustained effort of getting more MNOs onboard has helped us become an automatic choice for enterprises, MNOs and resellers alike when it comes to any messaging requirement worldwide.”

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