Route Mobile buys Cellent Technologies

NEW DELHI: Mumbai-based Route Mobile has announced that it has acquired its 14-year-old competitor Cellent Technologies.

Headquartered in Mumbai, Cellent was part of the Goel Group, has a presence in the A2P messaging markets of the Middle East and Africa.

More than 250 customers and a team of over 30 people are now part of Route Mobile’s family as part this acquisition.

This is in line with Route Mobile’s strategy of pursuing inorganic growth to reach a wider set of enterprise customers as well as broaden its portfolio of products and services.

Globally, too, the A2P (application-to-peer) messaging market is seeing consolidation with Sweden’s CLX Technologies acquiring Mblox and Vonage buying Nexmo.

“This is our first such acquisition and we are delighted to have Cellent’s team and customers join the Route Mobile family,"said Rajdip Gupta, CEO, Route Mobile Limited.

“ Consolidating will help our customers and our team to work together to offer stronger and differentiated products and services to the marketplace for years to come," said Says Siddharth Goel, Founder & Director, Cellent Technologies.