NEW DELHI: Rockstand, a mobile learning marketplace, has tied up with domestic handset maker Spice Mobiles for providing digital reading experience in the tablet segment in India.
Spice Mobiles’ newly launched tablet series – Mi-730 and Mi-740 with wide 7” size screens, Android Kitkat 4.4.2 OS and 1280*600 screen resolution will come preloaded with Rockstand application. Under the alliance, ebooks, emagazines and e-newspapers from Rockstand will now be available on these Spice tablets.
Praveen Rajpal, founder and CEO, Rockstand Digital, said, “We are excited that this partnership is happening at a time when reading dynamics have changed in India and more and more people are opting to read on their handheld devices at their own leisure. At Rockstand, we are committed to making this new series of Spice tablets a big success in India. We are positive that we will see a tremendous response from Spice Mobiles’ enthusiasts and avid readers in India”.
Speaking on the partnership, Amandeep Singh, CEO, Spice Mobiles, said, “We are delighted to collaborate with Rockstand in this unique partnership, offering our consumers an exciting combination of a high technology tablet device with an interesting content service. Tablets have redefined the media consumption habits of consumers, offering the comfort and ease of a handheld device for reading and thereby creating a remarkable experience for consumers. With the availability of unique and exhaustive reading material spanning across e-books, e-magazines and e-newspapers from Rockstand, consumers can now enjoy reading at their own convenience with all their books accessible at their fingertips anytime and anywhere. This alliance will promote a more interactive and desirable user experience especially for voracious readers in India.”
With the proliferation of mobile internet in the country, there has been an increasing demand for economical and high quality tablet devices especially in the Tier 2 and 3 cities. Features such as large screen sizes are in great demand as they enhance the reading, gaming or multimedia content experience for consumers. In the future, there will be an incremental demand for such devices amongst students, working professionals especially as secondary devices after their smartphones, used primarily for content consumption.