Reliance Jio Infocomm to launch state-of-the-art digital services in India

NEW DELHI: Mukesh Ambani-led Reliance Jio Infocomm Limited (RJIL) has said that it is rolling out a state-of-the-art pan India digital services business while announcing its third quarter of current financial year 2015-16.

In addition to fixed and wireless broadband connectivity offering superior voice and data services on an all-IP network, RJIL will also offer end-to-end solutions that address the entire value chain across various digital services in key domains such as education, healthcare, security, communication, financial services, government-citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere access to innovative and empowering digital content, applications and services, thereby propelling India into global leadership in digital economy.

Telecom arm of Reliance Industries Ltd (RIL) aims to bring connected intelligence to the country through its extensive true 4G connectivity.

Mukesh Ambani-led RJIL is the first telecom operator to hold pan India Unified License. It holds 751.10 MHz of liberalised spectrum across the 800MHz, 1800MHz and 2300MHz bands. RJIL plans to provide seamless 4G services using LTE in 800MHz, 1800MHz and 2300MHz bands through an integrated ecosystem.

The combined spectrum footprint across frequency bands provides significant network capacity and deep in-building coverage. In addition, RJIL has entered into agreements with Reliance Communications (RCom) for change in spectrum allotment in the 800MHz band from RCom to RJIL across 9 circles and sharing of spectrum in the 800MHz band across 17 circles.

RJIL has launched Wi-Fi hot spots across several locations in the country and has entered into agreements with several State and Local Authorities to provide Wi-Fi services. RJIL is also looking to partner with various colleges and institutions pan-India to provide Wi-Fi services and solutions.

The company has substantially optimized its network and is currently testing service offerings across the breadth of the country for providing a superior experience to its customers. In addition to testing and validation, the end-to-end services are being tested by RIL group employees, channel partners and vendors who are among the first to test the true 4G network experience.

“User experience and data and voice consumption trends have been very positive. The extensive feedback from trials shall be used to create a compelling service proposition for end customers and optimise all services,” the company said.

Going ahead, Reliance Retail 2.0 initiatives encompassing Fashion & Lifestyle e-commerce, development of market place platform and building distribution ecosystem for 4G devices are on track and are being

rolled out in a phased manner.

The curated Fashion & Lifestyle e-commerce initiative is transitioning from project phase to operational phase through beta testing and has been launched on an invitation only basis.

“Reliance Retail is building the largest distribution reach for devices in India. The infrastructure encompassing on boarding of trained sales specialists, integrated supply chain and service centres

are being made fully operational as part of building 4G ecosystem in the country,” it said.

Lastly, Reliance Retail launched its own brand of 4G LTE smartphones under the brand ‘LYF’ during this period. The brand offers “affordable luxury” and “latest technology” to all and has received strong response during the initial roll out phase. These strategic initiatives would augment our reach to customer and drive growth.