PTron targets youngsters with new Bluetooth earphones supported smart watch launch

MUMBAI: PTron has launched Xoto 7 — its Bluetooth smart watch with Bluetooth earphones. This is in line with PTron’s strategy of continuously innovating and introducing unique products to meet rapidly changing customer needs and demands that are moving towards personalization and individualism – especially for the ‘My Luxury’ generation who are moving away from acquisitive predispositions towards personal needs like affordability and sustainability.

The sales of Xoto 7 will commence from Jun 1, 2017 exclusively on LatestOne.com. As per a report, the global smart watch market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% during 2014 - 2020.

Xoto 7 is a combination of smart watch and Bluetooth earphones, just with a little push of a finger it can turn into Bluetooth earphones. PTron Xoto 7 will be available in gold color. To ensure the product remains affordable to the customer’s at large, also comprising Generation Z taking care of their MyLuxury consciousness, it is priced at INR 1999.

The idea of ‘MyLuxury’ defining the young aspiration is simple –– conventional brands can no longer command the same value as they did with the previous generation –– hence decreeing a new era of individual choices based on what brands mean personally to them on their own terms.”