How to Promote Your Business Through Mobile Phones

While display advertising is still important when it comes to engagement and visibility, the ease-of-use and access to external links that mobiles provide significantly increase the chance of sales and site visitors when you promote your business on these handheld platforms. The average American spends over 73 hours a month on their phone, giving your business plenty of time to gain recognition if you choose to use mobiles to your company’s advantage.

Social Media

With over 68% of U.S. adults confessing to using Facebook on their mobile phones, it may be time to start directing your advertising campaigns to social media, where you can create simple and easy ads that will reach a wide and receptive audience. Whether you create a free page for your company and share this widely or use a pay-per-click program to extend your influence, which, in turn, gets you views and followers that are added bonuses and completely free, social media is one of the largest platforms for advertising on mobiles, especially when it comes to targeting. You can use social media to apply demographic and behavioral filters to your audience and tagging re-visitors with cookies, meaning that you will be able to target your campaigns to the people that matter most: your target audience.

Digital Software

Using advertising software to extend your campaigns is a great way to get more recognition on mobile devices when people’s attention span and time limits are often limited. Ad servers such as UpRival can be incredibly beneficial to mobile advertising as they provide templates which enable you to give your viewers a fresh and user-friendly experience that is programmed especially for mobile phones, allowing your brand and style to be recognizable wherever your viewers come across it. Ad tech can also increase your target marketing and engagement without the stress of trying to expand it yourself, using computerized technology in the form of ad servers to place content where it is most likely to be seen by the right people.

Pop-Up Ads

Pop-up advertisements are potentially one of the most attention-grabbing methods of advertising, as pop-up ads are colorful and often difficult to ignore, especially when a certain amount of engagement is necessary to close an ad. They also ensure that your audience is focused on your ad when they are viewing it, unlike when it is on a sidebar and easily ignored. Now that pop-ups are designed to be less intrusive for viewers, they are greatly benefitting the number of sales and the performance of websites and apps linked to them.

Video Advertising

Video advertising, from educational to behind-the-scenes videos, is another eye-catching a dynamic way to increase your companies’ influence, especially on mobiles, as people use them to save boredom and often want engaging items to interest them during this time. The proliferation of videos on mobile phones is clear from the extent of applications such as YouTube, with 90% of people watching videos on their mobiles. Videos stand out from display ads by giving people more information and a clearer idea of what your company can bring to them, allowing visitors to understand what your company is about in an interesting and exciting manner.

By taking these simple steps to engage your audience, advertising on mobiles can be dynamic and exciting for both you and your audience, allowing you to increase sales and expand on your brand on one of the biggest methods of modern communication.