Products that already support 3G is sure to get the customer's attention and create a niche for itself: Fujitsu

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Fujitsu in India is mainly known for

their storage solutions. Is the introduction of 3G-enabled notebooks a

renewed effort to make a mark in the segment?

Fujitsu is the third largest services company in the world today and

we have created a mark for ourselves in the storage solution space. Our

company is one of the top five server vendors in the world in terms of

revenue.

In India, as a wholly owned subsidiary of Fujitsu Technology

Solutions, it is the second year of our journey. As a brand we always

intend to offer the best products with latest technology available to

our customers in India. We have been offering quite a number of

business laptops bundled with unique features since our inception and

its time for us to offer products that raises the bar in terms of

meeting customers' mobility needs.

Although 3G as a technology was quite popular among Indian

consumers, because of the benefits it will bring along with it, but it

was only after the successful 3G auctioning that 3G usage is becoming a

reality. Thereby products that already support 3G is sure to get

customers attention and create a niche for itself. Fujitsu's 3G enabled

notebooks will thereby enable our company to meet customer requirements

for high speed data access and downloads, convenience, mobility, access

to different Internet-based services etc coming handy with the notebook.

This will definitely enable us to set a gold standard in the space

of mobile computing available for customers at exciting price point.

What kind business opportunities do
you see with 3G entering the Indian telecom space?

Business mobility is most important mantra in the coming years and

in that direction we look forward to organizations opting for ready

solutions with built in 3G features. With high speed wireless broadband

3G ready laptops we look forward to opening of new avenues in the

different verticals within the industry.

With the onslaught of 3G, do you plan to

tie-up with a telecom operator for these offerings in the future?

We are currently in the stage of evaluation for the same and will

definitely look forward to the tie-up in order to enhance our offerings

to the customers. This will also ensure a complete hassle free

experience for the customers with a 'buy it use it' approach, without

having to load any specific application, or connect any external

devices.

A new technology brings with it a host
of security issues. Do you plan to bundle your notebooks with

anti-virus packages?

Notebook security in terms of external and internal threat has

always been a concern for most vendors today. Even though currently we

are not offering any antivirus package bundled with our products, but

in future we definitely look forward to offer a bundled solution.

Are you planing to enter into mobile
handsets segment as well?

No. At the moment the company's focus is into providing dynamic

infrastructure solutions based on products offerings that include

servers, storage, workstations and client products including the

laptops. We look forward to the expansion of the same through our

dedicated set of partners and customers across the country.

Do you think 3G and cheaper Internet devices will help in increasing
the broadband penetration in India? Elaborate.

There is tremendous potential for broadband in the Indian market.

Indian consumers are increasingly looking at high speed broadband to

meet their computing requirements. As per a World Bank report, for an

average country, a ten percentage points increase in broadband

penetration results in an acceleration of the economic growth (YoY

increase in per capita GDP) by 1.3 percentage points. Hence, broadband

is imperative for the economic development of any country. India would

be ready for 20 mn subscribers by the end of this year.

Following the auction of 3G spectrum, the interest in 3G mobile

services has increased the focus and spending on broadband

infrastructure. Enterprises focus on cost effective and smart solutions

for their employees and hence, they are relying on technology coupled

with communications. To support their expanding mobile workforce they

generally require connectivity solutions. Organizations today deploy

remote access solutions over fixed DSL and cable, public and private

Wi-Fi networks as well as wireless wide-area networks. Embedding mobile

broadband represents a move by PC manufacturers to make notebook

computers truly mobile-no longer bounded by fixed-line connections such

as Ethernet or even by Wi-Fi hotspots, which still tether users to a

location.

The government's and companies' spendings on broadband

infrastructure have gone up as consumers have started demanding more

wireless as well as mobile broadband.

madhurak@cybermedia.co.in