Prithvi launches Unchurn

Prithvi Information Solutions unveils 'Unchurn', a customer retention solution. Unchurn solution enables telecom companies to identify reasons for churn, build decision models to help improve top line and bottom line by minimizing churn. UnChurn will help the operators to take suitable measures towards saving up to 30 per cent revenue losses and the cost of customer acquisition.

This solution will measure the customers' behavior under three parameters-network driven churn, peer pull driven churn and competition driven churn. UnChurn supports the whole process of managing churn from gathering and warehousing data to predictive churn modeling to reporting and distributing actionable results to decision makers.