PAYBACK Partners with Goomo to Expand its Footprint in Online Travel Domain

PAYBACK, India's largest multi-brand loyalty program has announced its partnership with Goomo, India's omni-channel travel tech company to expand its offerings into online travel category. Both companies have a customer first approach and this strategic tie-up strengthens it even further.

Under this partnership, PAYBACK's 100 mn members will be able to use their PAYBACK Points when making flight, hotel and holiday bookings on Goomo.com. In addition, they will also be able to earn PAYBACK Points for their travel bookings on Goomo.com.

Speaking on the partnership, Varun Gupta, CEO, Goomo said, "Online travel continues to see a very strong growth among PAYBACK's customer base with a majority of consumers earning and redeeming their Points on travel. With this partnership, Goomo will ensure that PAYBACK members on our platform continue to not only get great deals on travel bookings but also get rewarded for their purchases in other categories as well."

Commenting on this association, Mr. Gautam Kaushik, CEO at PAYBACK India said "We are excited to announce this new partnership and look forward to a long-term association with Goomo. Travel is an important category for our customers and Goomo is the young new challenger brand that is well poised to

provide great deals and products in this category. This association will help PAYBACK strengthen its travel portfolio and allow its members to enjoy a seamless travel experience".

With the holiday season approaching and several long weekends lined up for 2018, customers can now enjoy a good number of discounts and rewards due to this alliance.