Nokia launches DVLUP rewards program

Nokia on Wednesday said that it has launched its DVLUP rewards program for windows phone developers which will be available in more than 20 countries.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications.

Under the programme, developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP.

Unique program offers Windows Phone developers unprecedented access to marketing and promotional support

Among the 20 countries, DVLUP will also be available in India starting today. Designed to confront the industry-wide challenge of app discoverability, DVLUP empowers developers to increase the visibility and success of their applications.

"Nokia's DVLUP program puts developers in the driver's seat - providing them with a clear path to get their app featured in app discovery and marketing channels," said Chanse Arrington, Global Head of Developer Business Tools at Nokia.

DVLUP, available as a pilot program in the United States and Canada since November 2012.