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Nokia has launched its low-cost Asha 210 qwerty phone.
The new device has a QWERTY keyboard and a dedicated WhatsApp button for fast access to instant messaging.
The Asha 210 comes with a 2MP camera that can be accessed through a dedicated hard key even when the keypad is locked.
The camera also offers a choice of image capture, editing and sharing options, including self-portrait that centers self-portraits even without a front-facing camera. It has a built-in voice that guides the user to ensure they are in the frame, before taking the shot.
The new device Asha 210 is available in easy swap Dual-SIM variants. It supports Wi-Fi to help people enjoy more of the Internet for less and is the world's first phone to have a dedicated WhatsApp button.
The new device also takes full advantage of the Nokia Xpress Browser which uses Nokia's cloud technology to reduce data consumption by up to 90 percent, helping people enjoy more affordable Internet access. The new Asha 210 also features Nokia Nearby, a web app that lets people discover points of interest such as restaurants, shopping and ATM machines close to their location.
It has a long battery life of up to 46 days with single-SIM and up to 24 days with Dual-SIM.
To celebrate the Nokia and WhatsApp partnership, WhatsApp is offering their service for free on all Nokia Asha 210 devices with the WhatsApp button for their lifespan. Combined with Facebook, Twitter and support for popular email accounts such as Gmail, the Nokia Asha 210 is designed to ensure that people are never more than a few clicks away from their friends and family.
The new buyers can also share photos and other content quickly by using Nokia's innovative Slam feature, which comes built-into the Asha 210. It works by enabling the transfer of content such as images or videos to another Bluetooth-enabled phone without the need to pair devices.
"The Nokia Asha 210 really stands out giving super-social consumers new ways to express their personalities through design, colour and innovations like the world's first WhatsApp button," explains Timo Toikkanen, executive vice president, Mobile Phones, Nokia.
He further added, "It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content."
"We are focused on delivering the best WhatsApp experience to as many people as possible," said Brian Acton, Co-Founder of WhatsApp.
The Nokia Asha 210 is available in yellow, cyan, black, magenta, and white.The estimated retail price for the Nokia Asha 210 is around $72 and it is expected to start shipping in the second quarter of 2013.