Netflix is Not Adding Commercials

Netflix’s latest test feature is a video promo which plays between episodes of a series or movies that you are watching. The test is only appearing for selective users globally.

According to reports, Netflix quietly started testing the videos last week. This did not go well with the users. Many users threatened to quit Netflix if the company plans to add commercials. Netflix is a premium service and users feel they shouldn’t be paying for any interruption.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," the company explained in a statement on Friday. "It is important to note that a member is able to skip a video preview at anytime if they are not interested."

According to CNNMoney reports, a company spokesperson said that the videos are not ads or commercials, but personalized recommendations for other shows and movies that appear on Netflix.

Hundreds of tests are conducted by the company out of which most of them are not adopted, a spokesperson clarified.