Nearly 40% households to adopt mobile wireless charging by 2020: Juniper Report

BENGALURU: A new study from Juniper Research has found that wireless charging adoption for mobile devices will increase rapidly in the coming years, with nearly 40% of households in the US and over 20% in Europe using wireless charging by 2020.

The company’s new research, Wireless Charging: Opportunities, Applications & Standards 2015-2020, indicates that leading retailers using the IoT to generate an ‘ecosystem’ are poised to gain market advantage and truly capitalize on the opportunity. Linking the hardware elements of RFID tags, beacons and connected consumer electronics, such as wearables, with software analytics promises in-depth business insight and an enhanced customer experience.

Charging infrastructure is key to awareness

Juniper’s research indicates that with more devices now implementing wireless charging (smartphones, tablets, wearables and soon laptops), infrastructure providers are starting to roll out support for the technology, in a way similar to public or customer Wi-Fi. The research notes that this visible infrastructure presence has a key role to play in increasing awareness of the technology, where it can be tried without committing to a purchase.

Wireless power is more than power

Juniper points out that one of the biggest areas of potential for wireless charging in the coming years will be the provision of additional data-based services alongside the charging itself. While easing ‘battery anxiety’ is a key appeal of the technology, the easy data exchange will in future enable a variety of over-the-air services through the charging points.

“Wireless charging will ultimately be about more than the power and speed of charge,” remarked research author James Moar. “The ability to pinpoint device location through data exchange enables all kinds of location-based activation functions around the home, the car and in the leisure industry. Industry stakeholders must be ready to leverage this capacity.”

Other key findings include:

With regulatory and MNO approval, Japan will lead the world in adopting longer-ranged resonance-based charging technologies. In cost-driven markets, induction-based charging will remain predominant for the next five years.

A fifth of all wearable devices will incorporate wireless charging by 2020. This will have a huge impact on the space, permitting diverse designs without physical connectors.

The whitepaper, Wireless Charging – A Surge of Interest, is available to download from the Juniper website together with details of the full research and interactive dataset.