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Nasscom Launches The First Edition Of DESIGN4INDIA Awards

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VoicenData Bureau
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DESIGN4INDIA, an initiative by NASSCOM and Facebook has a singular focus on connecting the holy trinity of Design, Innovation and Entrepreneurship for Start-ups and Software Technology Product companies in India. NASSCOM has launched the Design Awards, and has collaborated with Invest India and Startup India Hub as ecosystem partners along with Deloitte India as Knowledge partners.

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Conceptualized and adjoining the NASSCOM Design4India Design Summit 2018; in its first edition, the Design Awards aims at recognising some of the best product innovators in the country and to spur innovation in technology product design that demonstrate revolutionary design on new/existing products, with the potential to be market disruptors of the future. The winners will be felicitated at NASSCOM Design4India Design Awards 2018 ceremony on 25th September 2018 at JW Marriott, Bengaluru.

As part of its efforts to give a platform to the budding product designers and innovators, participants and winner will get to connect with around 200 industry though leaders and experts from design and tech community, and a chance to explore product showcases, experience zone on AR/VR and workshops led by design experts at the NASSCOM Design4India Summit 2018 on the 26th of September.

Speaking on the occasion, Sangeeta Gupta, Sr. Vice President and Chief Strategy Officer, NASSCOM said, “Design as a tool for innovation has developed rapidly in recent years and is now incorporated in developing strategy and management of the final technology, product or service. Businesses today call for creativity and a creatively capable workforce to deliver a minimum viable product to the user. NASSCOM Design4India initiative is a stellar example of collaboration between the best designers and corporates, aiming to engage young entrepreneurs in becoming problem solvers and solution builders in the country.”

 This five nomination categories – Web, Mobile, Immersive, Connected & Intelligence, and Digital Ergonomic Products – reflect some of the areas of greatest potential in terms of opportunity and demand in the designing industry. The applications will further be judged and reviewed by some of the top innovative minds in the  Industry and thought-leaders like Alok Nandi, President, IxDA & Founder, Architempo, Satyajeet Singh, Head – Strategic Partnerships, Facebook,Antony Parham, Creative Director, Fitch – Mumbai, Shanmugh Natarajan, MD & VP {Products}, Adobe India, Sameer Bhiwani, Vice President - Design and Customer Experience at Scripbox, Ranjan Malik, Founder, Primalise,  Srini R. Srinivasan, CEO, Lumium & President-Elect, WDO.

The evaluation will be on the basis of several parameters such as Product Differentiation, Innovation, Sustainability, Creativity, User friendliness (Usability & Functionality) and Aesthetics. The last date to submit the application is August 31st, 2018.

mobile nasscom design4india digital-ergonomic
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