Mobiwik unveils Mobimon Go campaign

NEW DELHI: Inspired by the success of the enormously popular Pokemon Go game, MobiKwik has launched Mobimon Go.

The campaign aims to encourage cashless transactions at offline stores using an in-app feature. Just like Pokemon Go, users of MobiKwik can see stores nearby right in the app and when they transact at these stores they stand to get cashbacks and goodies for the same.

"Users need to locate the stores by walking around just like Pokemon Go. Once they Pay via MobiKwik at a store, they need to give a missed call to register that they’ve crossed a level. There are 7 levels to cross in which one of them also asks users to go on social media & upload their selfies. Top users of the feature stand a chance to win awards based on the number of transactions done by them in a certain period of time. The highest spender in Mobimon Go, which will run through the entire month of August, will win a Xiaomi Note 3 32GB Smartphone," the statement said.

Mobimon Go is India's first campaign by any major brand around Pokemon Go," claimed by the company.

Speaking on the success of the campaign Akash Gupta, GM - Marketing at MobiKwik said, Looking at the internal & external euphoria around it, we developed Mobimon Go in house to capitalise on this mass trend and in turn also encourage users to transact with e-cash. I’ve got feedback from users that this is a path breaking concept, something that no other wallet has done, people are loving it."