Mobily selects Ericsson’s Smart Services Router

Etihad Etisalat, Mobily has selected Ericsson Smart Services Router in the western region of the Kingdom.

As a result, Mobily subscribers will be able to access and consume four times more data than the network was previously capable of handling.

Nasser Al-Nasser, chief operations officer, Mobily said, "In order to provide our customers with an unparalleled mobile-broadband experience, we constantly look for ways to efficiently maintain and increase network availability and enhanced Quality of Service (QoS) to support LTE. Selecting Ericsson as our partner to upgrade the packet core network enables us to provide ultra-fast data speeds for consumers in the western region of the Kingdom."

As part of the agreement, Ericsson will upgrade the EPC network with the Evolved Packet Gateway based on the SSR 8000 family to support LTE and prepare the network for Voice over LTE. The enhanced capacity of the network will allow Mobily customers to use and consume bandwidth-hungry applications and services, while maintaining high quality of experience for all users.

Ali Eid, president of Ericsson, Kingdom of Saudi Arabia said, "As users rapidly adopt new technologies, it is vital for operators to keep their networks up-to-date with dynamic solutions that are capable of efficiently handling increasing bandwidth demands. Ericsson's core network solution will equip Mobily with the latest technology to increase data bandwidth, provide an unprecedented customer experience and increase revenues."

Better access to 4G/LTE, which is designed to transfer large amounts of data efficiently and is considered the most advanced ICT technology today, will allow Mobily to meet growing consumer demands for innovative, complex mobile-broadband services.

To date, Ericsson has taken 51 contracts for the SSR 8000 family of Smart Service Routers, which is one of the key components of its 4G IP network vision.