NEW DELHI: Mobile wallet major, MobiKwik said that it has partnered with the most awaited Bollywood movie of the year, Jab Harry Met Sejal, starring Shah Rukh Khan and Anushka Sharma.
As part of the association, MobiKwik users can win free movie tickets, avail special cashbacks on film tickets and a lifetime opportunity to meet their favourite stars whenever they transact with the code ‘Harry’ or ‘Sejal’ till August 3, 2017.
Binda Dey, Head of Marketing at Red Chillies Entertainment quoted, “Jab Harry Met Sejal is a movie for all age groups, especially the youth and they form an integral part of the movie going audience. E-wallets are becoming vastly popular, as they provide on-the-go, convenient payment solutions. The idea behind the collaboration with MobiKwik is to offer our audience an easy-going cashless solution to make their movie watching experience smoother.”
Akash Gupta, Head, Marketing of MobiKwik, said: “India’s digital payments revolution is being led by the millennial and most of them are Anushka Sharma or Shah Rukh Khan fans. Therefore, we have partnered with Jab Harry Met Sejal to gratify our users for their loyalty towards MobiKwik.”
MobiKwik has also created a TVC with Shah Rukh Khan and Anushka Sharma that is playing on all leading media channels. “Our TVC is aimed at the new age users who love to save time, and transact securely and digitally, using MobiKwik.” Akash added.
Jab Harry Met Sejal starring Shah Rukh Khan and Anushka Sharma in lead roles and directed by Imtiaz Ali is slated to release on 4th August, 2017. Users using the code ‘Harry150’ and booking tickets through MobiKwik will receive Rs. 150 Supercash.