Micromax forays into laptop space; more launches on the cards

NEW DELHI: Micromax Informatics has forayed into the Laptop category in India, with the launch of Laptab and is priced at Rs 14,999.

The Laptab has been designed in order to accelerate the adoption of the PC category by first-time users, while also addressing the needs of evolved users as a real portable yet smart device.

Powered by Intel Atom Processor Z3735F and pre-bundled with Windows 8.1, MS Office 365, the device has high definition touch enabled display, in-built 3G SIM slot for mobile data connectivity.

Commenting on the launch Vineet Taneja, CEO, Micromax Informatics, said, “Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We will be launching a range of exciting products over the next few months in the category.”

He further added, “MicromaxCanvas Laptab has been designed to address the limitations of the existing devices by offering brilliant specifications that are ideal for the productivity and entertainment needs of students and evolved professionals. With its innovative features like touch enabled display, easy- to-use form factor, pre- bundled Windows 8.1 and Office 365, we expect the Laptab will make the consumer experience a true delight.”