MUMBAI: Max Bupa Health Insurance has announced a three way tie up with fitness technology player GOQii and global reinsurer Swiss Re to provide unique health and wellness offerings. The alliance combines the strength of a health insurer and a digital Health and Wellness expert to provide holistic Health and Wellness offerings to serve the evolving health needs of the digital customer.
Max Bupa proposes to offer its consumers ready access to GOQii’s unique personalized wellness engine which is equipped with solutions such as health coaching and health management tools. Swiss Re will provide technical assistance to Max Bupa in creating relevant products and expertise to create risk assessment models for future.
As a part of recent health insurance guidelines, IRDAI is laying a strong emphasis on driving the shift from ‘illness to wellness’ and encouraging insurance companies to create offerings that cater to preventive healthcare needs of customers. Max Bupa and GOQii will introduce health insurance solutions that will enable customers to secure their health and encourage them to lead healthier lives, subject to relevant regulatory approvals.
Commenting on the alliance, Ashish Mehrotra, MD & CEO, Max Bupa said, “Over the last few years, we have seen a significant increase in uptake of health insurance among customers under the age of 35 years. This segment is very active digitally and is turning to technology to stay fit. It is predicted that by 2019, 2 out of 5 internet users will use a health app. Engagement with such tools could be as high as 50%. This gives us a huge opportunity to promote holistic wellness by leveraging personal healthcare devices that are capable of tracking and relaying medically useful information. Offering pre-emptive wellness solutions for maintaining their health is one effective way to engage with young customers and encourage them to buy health insurance. GOQii, with its rich expertise in the digital wellness space, provides an ideal platform that will help us penetrate deeper into this segment and serve the large uninsured population in the country.”