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Lenovo teams up with Intel on K900 smartphone for India

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V&D Bureau
New Update

Lenovo and Intel have announced availability of the Lenovo K900 Smartphone, the world's first smartphone based on the latest Intel Atom Z2580 processor for India.

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With this week's addition of Thailand and Malaysia to markets already selling the K900, Lenovo has now upped the number of countries receiving the new smartphone to eight with more to be announced this summer.

By year end, Lenovo plans to offer the K900 smartphone in 10 new markets in addition to the current set, which includes China, India, Indonesia, Russia, the Philippines and Vietnam. The company has tapped global NBA superstar Kobe Bryant to help promote the device in China and Southeast Asia, while designing a worldwide marketing campaign to promote the phone in other markets. Lenovo aims to use its experience in Asia as a springboard for its global smartphone ambitions.

Already the world's third-largest producer of "smart connected devices", Lenovo expects the K900 will appeal to customers around the world looking for sleek design, high quality and the latest innovations in smartphone technology.

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The device offers a large display, high-end camera and other features popular with customers in key, emerging markets in Asia. The K900 also distinguishes itself with a unique, eye-catching design and Intel's powerful, cutting-edge mobile processor.

"Many of the world's fastest-growing smartphone markets are in Asia," said JD Howard, vice president, Mobile Internet Digital Home business operations and business development.

"Lenovo has built a strong smartphone base in China, and last year we began offering our smartphones in additional markets. The Lenovo K900 is a world-class smartphone, which will compete well around the world. Intel has been an ideal partner for developing the K900 and ensuring an outstanding user experience for our customers," added Howard.

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The new Intel Atom processor platform brings Intel's classic product strengths, including high performance that lets users enjoy smooth Web browsing, vibrant, glitch-free, full HD movies, and an Android applications experience that launches fast and runs great. The product's 2GHz dual core Intel Atom processing also features Intel Hyper-Threading Technology, supporting four simultaneous application threads and further enhancing the overall efficiency of the Intel Atom cores and platform.

"The K900 embodies the value propositions of high-performance Intel architecture and great battery life with Lenovo's product and design innovation," said Hermann Eul, Intel vice president and general manager of the Mobile and Communications Group.

"We look forward to our continued partnership with Lenovo across a range of mobile market segments, and to working closely with them to bring the K900 smartphone experience with Intel Inside to more consumers around the world," added Eul.

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As smartphones have become ubiquitous, customer demands for "top-of-the-line" devices have increased, with design and usability growing in importance. The K900 resets the bar on these aspects. At 6.9mm, the K900 is the thinnest phone in its class by a wide margin and weighs a mere 162g, making it a device that unobtrusively slips into a jacket pocket or handbag. Made from a composite of stainless steel alloy and polycarbonate in a Unibody mold, the K900 manages to stay strong and look sharp while maintaining its slim profile.

While the K900 is certainly sleek, it does not ignore the emerging trend toward larger and clearer displays on smartphones. The K900 is one of the first smartphones in the world to combine a 5.5" IPS display with 1080p full high-definition resolution performance at 400+ pixels-per-inch, all under the latest, touch-capacitive Gorilla Glass 2. This gives the K900 supreme clarity and crispness along with plenty of space to capture the nuances of high-definition photos and video, as well as for viewing standard-size Web pages.

Lenovo K900 runs on the Intel Atom Z2580 processor, a dual core chip, which runs up to 2.0 GHz and utilizes Intel Hyper-Threading technology to boost performance efficiency.

The K900's camera stands out as one of the smartphone's most distinguished features. As with other functions on the K900, Lenovo has overhauled the camera completely, and delivered a package that is truly greater than the sum of its parts.

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