Lava to Unveil First Design in India Smartphone by October 2018

Lava International will come out with its first 'Design in India' smartphone by October 2018.

After launching its first Design in India’ mobile phone—Prime X, the company is also working towards designing and manufacturing the entire range of Lava mobiles in India by 2021.

Prime X is priced at Rs 1,499 and comes with a 2-year replacement warranty.

In 2016, Lava set up its Design Centre in Noida, India, with a large team of Indian designers and engineers. The design team spent over a year in China getting trained and guided by the company’s China team on Industrial, Mechanical, Hardware and Software Design.

Lava has a large in-house Research & Development Centre in Shenzhen, China with an over 700-member strong team of engineers, covering the entire gamut of mobile design.

Having complete control on the mobile design, components supply chain and manufacturing enables Lava to remain true to its Brand promise of ‘Never Lets You Down’.

The ‘Design in India’ initiative was launched by Ravi Shankar Prasad, Minister of Law & Justice and Information Technology, Government of India, Manoj Sinha, Telecom Minister and Mahendra Singh Dhoni, Cricketer and Former Captain, Indian National Cricket Team and Hari Om Rai, Chairman & Managing Director, Lava International Limited.

Unveiling the Design in India initiative, Prasad, said: “Our government has put in place policies and structures to fulfill our commitment to make India a global hub of electronics manufacturing which has led to setting up of 108 mobile manufacturing units in last three years. ‘Design in India’ is a key milestone in that direction and I congratulate LAVA on taking the lead to take this initiative forward”.

Sinha said: “Our vision is to create 100 million jobs by 2022. Initiatives like ‘Make in India’ and ‘Design in India’ will play a vital role in creating jobs for a young and large country like ours, not just for today; but for our future generations as well.”.

Rai said, “The Design in India initiative is one of the most significant milestones towards achieving our country’s vision of making India a global hub for mobile phone manufacturing. ‘Design in India’ is a critical step towards building the mobile components and parts eco-system in the country.”