LAVA treats selfie enthusiasts with new model A97 launch

NEW DELHI: LAVA International, one of the leading Indian multi-national company in the mobile handset industry, has launched LAVA A97. It is a smartphone designed with a combination of 5MP selfie camera and VoLTE enabled 4G speed, making it a desirable device for selfie enthusiasts. With LAVA A97 users will be able to upload stunning selfies in a flash of time. Priced at Rs 5,949, the smartphone will be available nationally across all retail stores and multi-brand outlets.

Lava A97 exhibits 12.7 cm (5”) screen and full wide video graphics array (FWVGA) resolution giving the smartphone good display for amazing visual and gaming experience. Sporting a 5MP Rear and ‘Selfie’ camera, both with LED flash, Lava A97 is crafted with imaging capabilities that can deliver high quality selfies even in low light conditions. Consumers can upload selfies within a fraction of time with ultra-fast 4G VoLTE connectivity making it a favorite device for selfie lovers. The smartphone is packed with the new age camera features such as ‘Face Beauty’ to beautify Selfies, ‘GIF mode’ to capture video images, ‘Audio Picture’ to save images with an audio note and ‘Panorama’ to capture wide view images.

For a power driven performance, Lava A97 is equipped with 1.3 GHz Quad Core processor and supported by 1 GB RAM. The smartphone comes with 8GB ROM, which is further expandable up to 32 GB providing the consumers with ample storage for music, videos, pictures, applications and other data. The 4G connectivity with VoLTE support gives faster browsing and an un-interrupted HD calling experience.

In addition to this, the Android 6.0 Marshmallow operating system further enhances the overall user experience of the smartphone with its host of new benefits. With ‘Google Now on Tap’ feature, with a simple press and hold of the home button, consumers can search without having to leave the current activity on the phone. The ‘Doze’ feature enhances the battery life of the phone by making it go into a sleep state when it detects that the device is either unplugged, stationary or on screen off mode.

Additionally, Lava A97 features full HD (1080p) video playback and recording, giving the users an amalgamation of great video experience and excellent audio quality. The device also incorporates features such as Slow Motion video which slows the Video playback speed, giving a slow motion effect. It also comes with an incredibly powerful 2350 mAh Li-ion battery for prolonged usage with a single charge.

Supporting 12 Indian languages, Lava A97 is equipped with the ‘Transliterate Feature’ which helps the users in easy translation of English language in their respective native languages and vice-versa. The other smart features integrated in the device include ‘Smart Gestures’ which allows the users to get easy and direct access to apps and features by simply gesturing to the phone - such as w for browser, m for music, v for video player and more. Smart Music is another feature which lets users to browse and play music of their choice with finger swipe (right & left) gesture to further intensify the entertainment experience.

Lava says that its A97 comes with the manufacturer warranty for a year along with 6-month warranty for the in-box accessories which include battery, headset, charger and a USB Cable. Additionally, consumers will get 1 year free screen replacement for purchase of the smartphone within the offer period i.e. Sept 15, 2016 to November 15, 2016.