Lava Pixel V1 to hit shelves today

NEW DELHI: Domestic handset maker Lava has added Pixel V1 to its pixel series of smartphones, which is its first Android One device in partnership with Google and is priced at Rs 11, 350.

The Pixel V1 has been developed by close coordination between product R&D teams at Lava and Google. The product features a marvel featuring a 5.5 inch wide HD screen in a slim design and has a 73.6% screen to body ratio with a 76.3mm wide body.

"Being on the Android One platform, the colour accuracy and brightness of the smartphone is up to 300% better than the industry average. In particular, this Android One device comes with an impressive touch screen that can detect up to 100 touches every second," a release said.

The smartphone will be available in two colors, White-Silver and Gold across all national retail stores and multi-brand outlets. It will also be available online exclusively through Flipkart.com from today. Additionally, the product will also be placed at over 2,000 stores in all national and regional modern trade chains and over 65,000 multi-brand outlets across the country.

Key features of Pixel V1

• Google certified device

• 5.5 inch HD IPS display with Asahi Dragon-Trail glass

• Sleek slim fit design with a great screen to body ratio

• 32 GB internal memory

• Android One device that ensures latest upgrades

• Lag free experience

• 13 MP rear camera software and 8 MP front camera software

• Rear camera with 1.4 micron pixel size featuring F2.0 aperture, 5P largan lens & blue glass filter

• Front camera with 1.4 micron pixel size featuring F2.4 aperture and 4P lens

• 1.3 GHz Quad Core Processor

• Powerful 2560 mAh battery, optimised to last 90 minutes longer on Android One

The device packs 32 GB Internal memory further expandable up to 32 GB through SD card, and a 2GB DDR3 RAM. A higher internal memory is better than an extended memory since the read & write speeds from internal memory are 10X faster than a typical external SD card, thereby leading to a lag free experience. It will also allow a user to install all the upgrades and applications without running out of space.

In terms of the camera, the Pixel V1 takes 13MP BSI Rear Camera Images (Software enhanced 8MP sensor) and 8MP BSI front camera Images (software enhanced 5MP sensor). The camera comes with 5P LarganTM lens and Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colors. Full HD video recording and playback is also supported.

The latest version of Android (Lollipop, 5.1) has a battery extension feature that gives users up to 90 minutes of extra usage. The Pixel V1 is powered by 1.3 GHz Quad Core processor and houses dual SIM 3G+3G connectivity. The smartphone features ‘5 point touch’. It also allows the user to experience Google voice search and voice commands from the home screen using the “OK Google” feature made famous by Google’s Nexus range of devices

Navin Chawla, Vice President and Head Product, Lava International, said, “We are extremely pleased about our association with Google to launch Lava‘s first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest.”

Speaking on the occasion, Caesar Sengupta, VP, Product Management at Google, said, “Google is pleased to collaborate with Lava on Android One - a program designed to help bring high quality, affordable Android devices to everyone. Together we will work to empower the next billion people.”