Konka launches smartphones

Konka has recently announced its entry into the Indian market by launching smartphone series.

Riding on $30 million investment, Konka has unveiled an exciting range of Android based smartphones along with Mak Mobility.

With an entry strategy focused on the high end camera smartphone market, the company has launched 'Expose'. An absolute delight for both, photography enthusiasts and discerning Smartphone users, Expose' makes pictures more vivid.

Konka is keen to be an active player in the nearly exploding smartphone market in India and the brand offers the right combination of features at ‘just the right price'.

"In today's era, smartphones have become an integral part of user's life. Our brand strategy is designed around this simple fact - Konka smartphones offer you the very best of technology, designed around your needs and aimed at simplifying your life. With the mobile consumers' increasing preference for high end handsets, we see a big opportunity for this segment in India," said Li Hongtao, chairman, Konka Mobiles.

Manish Pengoriya, director, Mak Mobility said, "The brand is making a confident and clutter breaking entry with their "Konka Mobile - part of your life" campaign - that is centered around the approach that Konka products are designed around consumer needs and certainly not as a cheaper alternative. With this launch, the products will focus on the ‘young at heart' generation of tech and style savvy individuals."

Manish Gupta, product marketing head for Konka smartphones said, "Consumers are unique, and each is seeking features and benefits that fit his or her lifestyle. Hence, for us at Konka, segmentation of market is very important. We will go beyond just specifications and offer an enhanced product experience. Our initial Smartphone product range is designed around four clusters; executive, picture and camera, music and fashion/style."

With sophisticated craftsmanship and technology, Konka would be launching a product line for the Indian market, which includes; Expose' for avid photographers; Tuxedo for business executives; Tango for music lovers; Viva for fashion divas. Each phone is unique as it is a combination of form factor, that is, a bigger touch screen, specifications like faster processor speeds and the very best of operating system, combined with unique benefits. Going beyond hardware, Konka smartphones offer amazing cloud experience, the first in India.