Karbonn Accessories partners with Flipkart for expanding its online presence

NEW DELHI: Bolstering its online sales channel, Karbonn Accessories, the mobile auxiliaries division of Karbonn Mobiles, has partnered with Flipkart. As part of the association, Karbonn’s Polymer 4 Power Bank would be available exclusively on the e-Commerce platform. Karbonn’s next generation Lithium Polymer 5,000mAh Power bank and 10,000mAh power bank would also be available on Flipkart offering easy purchase options to customers. Karbonn would also offer six months warranty on all its Power Banks to Flipkart customers.

Commenting on the launch, Shashin Devsare, Executive Director, Karbonn said, “The increasing mobile adoption in India has given an impetus to the demand for mobile accessories which is further expected to grow reflecting the 50% YoY increase in smartphone penetration in India. Karbonn launched its mobile accessories vertical early this year with an aim to fill the void for technologically superior yet affordable mobile auxiliaries in India. The vertical has exhibited phenomenal growth within a span of few months encouraging us to further strengthen our online presence for the accessories business. Online shopping has grown significantly in the past two years with tier II and tier III towns contributing significantly to its growth. The partnership with Flipkart is aimed at complementing our strong offline distribution network by strengthening our online presence to give diverse buying options to our customers. We are highly optimistic about the growth of Karbonn’s accessories vertical and expect it to touch 100 crores by the end of FY 2015-2016.”

Speaking on the same, Adarsh K Menon, Vice President, Electronics, Flipkart, said, “Consumer demand for power banks has exploded over the past year. With a 60% growth, power banks are currently the fastest growing mobile accessory category on Flipkart. We are excited about launching Karbonn’s Lithium Polymer series of power banks. This range of slim and light power banks by Karbonn gives our consumers access to the latest technology and widens the choice and assortment that we offer them.”