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Indus Towers has completed 20,000 green sites across 15 telecom circles and plans to complete another 10,000 green sites in 2013-14.
As part of their national campaign called Indus Towers Green Sites Project, the company has declared 6 major cities in India namely Mumbai, Kolkata, Ahmedabad, Chandigarh, Palanpur and Gandhinagar as ‘Green' where sites which are in the limits of municipal corporation are not using diesel and relying just on grid power and other non-polluting backup sources.
BS Shantharaju, CEO, Indus Towers said, "Indus Towers today has the largest portfolios of 'green sites' amongst all telecom companies in India and will continue to strive to find solutions that help improve financial and environmental gain,"
He added "By executing the project en mass, Indus is promoting a greener economy. The project has improved the image of the telecom industry as being socially responsible and environment friendly and Indus being the largest telecom tower company in the world will continue to lead this initiative."
With this initiative, diesel purchase for the company has come down by 15 percent whereas revenue has gone up by 35 percent.
Speaking on the occasion, Bimal Dayal, COO, Indus Towers said "In FY11-12 Indus focused on making cities Green. However we saw a huge opportunity for site level transformation into Green. Thus we felt a need to transform the project focus to a more micro level from ‘Green City' to ‘Green Sites'. This is a pure Diesel mitigation initiative which contributes positively towards Indus' Value of Environment."
To make this happen, the company has gone for a five pronged strategy-- statistical availability of power, load consumption by the site, battery bank for sustaining the outages, different type of instruction to the staff for green sites and stronger liasioning with the power companies for predicting outages added Dayal.
The company has also deployed 900 solar sites in the country and thereby increasing carbon footprint.