The Importance Of Web Design For Your Startup

Design is a crucial part of every startup, from the logo and content used to market a business to the products and services it provides. Now that most companies (especially modern startups) operate online, the role of design has changed and intensified, with web content being the central area of focus. However, many business owners think they can just throw together a website without putting much thought into its layout and appearance. This is a mistake that could cost your new business hundreds (if not thousands) of potential customers, so it’s well worth investing in this area.

In case you need more convincing to give your business the online presence it deserves, here’s why web design is essential for your startup.

Web Design Will Help You Stand Out In a Crowded Niche

It’s so easy to start a business online nowadays that new companies have to try even harder to stand out in their niche. In terms of aesthetics, it’s hard to follow new and emerging trends without looking like a carbon copy of another brand. What’s more, there are technical aspects to consider, such as website functionality, user experience and social media marketing.

This is why many new business owners decide to bring in experts to design and manage their web presence for them. Creating and running a website (never mind the social media, blogging and email marketing that are also crucial for new businesses) is a full-time job in itself; something that a startup owner doesn’t have time for. If you’re looking for Cincinnati web design, you can hire a website development company like Data Design Systems. A professional web design company can help you impress potential clients and stand out in your market.

Web Design Tells Customers How to Feel About Your Product

If you don’t think advertising is emotional, you haven’t been paying attention. All products and their marketing materials are designed to make consumers feel a certain way. Women’s yoga pants are intended to make customers feel feminine and athletic, but it goes deeper than that. These products are marketed in such a way that consumers feel they are doing themselves a disservice by not investing in leisure wear; as if by merely buying the clothes, they are buying into a more athletic lifestyle which will benefit their health and physique. A lot of advertising capitalizes on the “fear of missing out” that most people experience.

To make this work for you, you need to figure out how you want your customers to feel about your product: calm, excited, organized? Or do you want them to feel smarter? The response you elicit will depend on the product or service itself, as well as the market you’re selling it to. For example, if you are creating an accounting app, you’ll want to target your marketing toward other small business owners. What are they lacking? Chances are, they are highly skilled in their area of expertise, but they struggle to keep their finances in order – that’s why they need your app. Therefore you want your design to make the customer feel calm, organized and structured, perhaps with minimal imagery, large fonts and simple blues and monochrome colors.