IMImobile join hands with tree worldwide

IMImobile has joined hands with tree worldwide to offer customers insight and engagement services, in Asian markets.

The partnership builds on successful projects with brands, such as Telefonica UK and Which? India, one of the largest consumer rights organizations.

The Customer Relationship Management (CRM) suite is designed to interrogate Ëœbig data", draw insight and implement personalized retention campaigns, enabling partners to gain competitive advantage.

IMImobile and tree worldwide will help clients in Asia to better understand consumer behavior and implement targeted, real-time customer engagement strategies, based on individual situations, actions and preferences.

The CRM suite encompasses a range of services including data analytics, campaign planning, customer engagement strategies, campaign fulfillment (easily integrated into existing CRM systems), multimode campaign delivery (Twitter, Facebook, SMS, MMS, Voice and E-mail) and evaluation and insight.

As our digital lives continue to evolve and increase in complexity, data management has become the cornerstone of any CRM strategy.

New analysis and insight models are revolutionizing traditional processes by enabling the interrogation of dynamic, behaviorally oriented data, such as page visits, consumer behavior, usage pattern, transaction history and location, and so on, that are central to ˜big data,â said Madhavan Iyer, Senior Vice President Operations, IMImobile