Idea launches 4G services in UP East

NEW DELHI :Telecom operator Idea Cellular said that it has announced the launch of world class 4G services in UP East today.

Starting with the two major towns of Lucknow and Kanpur, Idea’s 4G services will cover other major towns of Varanasi and Allahabad within this month, and cover 23 towns of UP East by March ’17.

Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of UP East. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1 crore customers in the circle.

Speaking at the 4G launch event in the city, Anish Roy, COO-Corporate, Idea Cellular said, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform, and now covers over 50% of India’s population.”

Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

Unveiling Digital Idea, Lakshminarayana, Director – Operations, Idea Cellular said, “Idea has forayed into Digital services with the launch of 3 entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. ‘Digital Idea’ is for the masses to enable over 1.3 billion Indians to ‘Get more out of life.”

Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in UP East. From hourly 4G data packs priced at Rs.19 to handset upgrade offers and smartphone deals, Idea offers a range of products for all category of users.

Speaking on the occasion, Sanjay David, Chief Operating Officer – Uttar Pradesh East, Idea Cellular said, “Idea has been the fastest growing operator in UP East. With our strong growth in market share, we now have over 1 crore customers in the circle who will now experience high-speed 4G services for their infotainment needs. Starting with the main towns of Lucknow and Kanpur, Idea 4G services will be rapidly expanded to cover all major cities in the region, over the next few months.”