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Idea Cellular has launched another value-for-money, feature rich, dual SIM 3G smartphone Zeal in the market.
The new device will upgrade its existing 2G users to 3G. The new dual-SIM Zeal is powered by a 1GHz Qualcomm Snapdragon processor. It will come with 256 MB of RAM on board with Android 2.3.6 platform.
Idea Zeal is a sporty looking 3G smartphone based on Android 2.3.6 OS with a 3.5-inch touch screen, having a resolution of 320X480 pixels, and a 3MP auto-focus rear camera with digital zoom. While Zeal comes with an internal memory of 256 MB RAM and 512 MB ROM.
It also offers an micro SD card slot compatible for cards up to 32GB. The new smartphone is loaded with other high-end smartphone features such as Wi-Fi, A-GPS,MP3 Player, bluetooth, built-in social media apps such as facebook, twitter, orkut, unlimited SMS/MMS and phone directory, and pre-loaded google and you tube, besides the popular idea TV.
The sixth 3G smartphone from Idea, Zeal, is attractively priced at just Rs 5,390 and is especially targeted at the youth community comprising of college students and professionals who like to stay connected to social networking sites and access emails on-the-go.
Rajat Mukarji, chief corporate affairs officer, Idea Cellular said, "For the past year, Idea has been focused on proliferating 3G in India by developing the entire ecosystem comprising of network coverage, customer service, applications and devices. We understand that the device plays an important role in enhancing service experience for the user, and has been a key component of Idea's 3G growth strategy. Idea Zeal has been affordably priced to suit the pockets of consumers in semi-urban and rural markets and is aimed at upgrading existing 2G users to 3G."
The new dual-SIM Zeal comes packed with attractive data usage offer for 3G users. For a pack of Rs 261and Rs 260, Zeal users can get 1 GB of free data every month for first three months, and free Idea TV for first 3 months. 3G users can benefits worth Rs 1,200 for postpaid and prepaid customers.