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NEW DELHI: With a focus on encouraging its mobile customers to conduct digital transactions conveniently, and to support the government’s vision of a cashless economy, Idea Cellular's mobile wallet service Idea Money has launched its ‘Retailer Assisted Model’ to drive usage of several value added products with retail outlets for its wallet customers, both digital and non-digital, bringing them into the fold of digital payments.
The new Retailer Assisted Model is designed to bring less tech savvy customers and retailers closer, by providing a convenient and secure digital payment platform. The company has partnered with online and offline retailers and merchants across geographies, allowing Idea’s 185 million customer base to use its digital wallet services effortlessly.
The Retailer Assisted Model enables retailers to conduct transactions with the customers’ Idea Money Wallet, without the need of customers to use an app. These transactions also include value added services for customers such as airline/bus ticket and hotel booking, in addition to the regular DMR (Domestic Money Remittance) and other recharges and utility bill payments.
Commenting on the new initiative, Sudhakar Ramasubramanian, CEO (Designate), Aditya Birla Idea Payments Bank Ltd, said, “With less than 15% of internet users in India who actually buy digitally, we feel that the Retailer Assisted Module, will also help new-to-digital customers get online and experience the convenience and benefits of e-commerce. This platform will also help our Retailer network reap the benefits of going digital by reaching out to the customers with a plethora of products and services, and earn additional income. We are committed to continuously innovating and building new product propositions that work for our partner's and customer's benefit.”
Idea Money has witnessed a huge upsurge both in volumes and usage values, post demonetisation. There has also been an increase in load money on the wallet through Debit card, Credit card and Internet Banking.
Key features of Idea Money Retailer Assisted Model:
| Existing Wallet Services/Features (via Retailer/Self channel) | ||
| Feature Name | Details | Advantages |
| Prepaid Recharge | Customer can do recharge for any operator of any denomination using Idea Money | Instantaneous 24*7 Anywhere Accessible Cashbacks/discounts available Safe & Secure Time saving Minimum effort |
| DTH Recharge | Customer can do recharge of any denomination, for DTH operators using, Idea Money | |
| Postpaid Bill Payment | Customer can pay postpaid bill of any operator for any denomination using Idea Money | |
| Utility Bill Payment (Landline, Gas, Water, Electricity) | Customer can pay bills for 150+ operators across India using Idea Money | |
| Money Transfer (NEFT, IMPS) | Money can be sent into any account for any bank across India using Idea Money | |
| Offers from Merchants | Online & Offline Merchants can be accessed via Idea Money( payment option) | e.g. Bookmyshow, Domino's, Ticketnew, LIC, SBI Life Insurance, YepMe, Ebay, PizzaHut |
| New Wallet Services/Features (via Retail Channel) | ||
| Feature Name | Details | Advantages |
| Bus Tickets | Tickets for all major operators can be booked using Idea Money | Instantaneous,24*7,Anywhere accessible, Cashbacks/discounts available, Safe & Secure, Time saving, Minimum effort |