IDEA Cellular is now part of 'Asia Mobility Initiative Alliance'

IDEA is now part of 'Asia Mobility Initiative' (AMI) - Asia's premier

regional international roaming alliance. This alliance, will give IDEA customers

an assured and seamless roaming experience along with great value in terms of

support for best practices in the global telecom industry and access to products

and services across all the represented countries.

The six members of the AMI alliance are: IDEA Cellular (India), Celcom

(Malaysia), MobileOne (Singapore), Excelcomindo (Indonesia), Telstra (Australia)

and DTAC (Thailand). AMI members have a combined subscriber base of over 58

million which means IDEA will now host a huge customer base of users who may

want to travel to India.

Speaking on the occasion, Pradeep Shrivastava, Chief Marketing Officer, IDEA

Cellular Limited said, "This step is a part of IDEA Cellular's constant

endeavour to provide its customers, products and services that add value to

their lives."

At the same function, Steven Chan, Executive Director, AMI said: "AMI

Alliance provides a platform for its members to foster preferential

relationships and collaborate to create new cross border services that generate

new revenue streams."

On the occasion Sanjeev Aga, Managing Director, IDEA Cellular Limited said:

"India is one of the fastest growing economies. Today, a mobile connection

is not a luxury but a necessity to achieve progress. India is being recognised

as the financial capital of the sub continent."