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Hungama joins hand with Adsmobi

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Harmeet
New Update

Hungama digital media today announced its partnership with global mobile media buying platform Adsmobi Inc for mobile advertising to monetise all India inventory.

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As a part of the partnership, Hungama India will monetise Adsmobi’s premium advertising traffic in India, bringing more brand advertisers to the mobile arena in India. Adsmobi currently is serving 40+ billion ad requests monthly with its connection to 60,000+ mobile app developers.

'We are pleased to be able to partner with Hungama Digital Media Entertainment on mobile advertising and we are certain this partnership will add value to India’s mobile ecosystem with Hungama’s strong foothold in the local media industry together with our strong strategic capabilities in mobile advertising,' Ramy Yared, Co-Founder and Managing Director of Adsmobi Inc.

'With our partnership with Adsmobi Inc, we will be able to provide the platform to enable agencies and brands to develop mobile rich campaigns,' said Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital.

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Adsmobi Inc being a mobile media buying platform focusing on placing successful mobile campaigns for mobile advertisers.

Hungama Digital Media has successfully managed mobile campaigns for 350 brands globally.

According to recent research from Adsmobi Inc and mobile SQUARED, the rise in smart phones is encouraging a faster-than-expected adoption of mobile internet and app usage, and this is further cementing the mobile advertising opportunity. By the end of 2012, it is predicted that smartphones will account for 33% of all active mobile devices throughout the Asia10 (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) countries.

Industry reports show that mobile advertising market in India stands at about Rs. 100 crore at the moment. With a growth rate of more than 44% and 5792 million ad impressions served, this standing is way ahead of its immediate next- Indonesia- which stands at a growth rate of 31% and scoring 3921 million ad impressions. The shift from TV to Computer and from Computer to Mobile is happening and brands are getting into the bandwagon as early as possible. It will be an interesting watch to see how brands leverage the industry and explore the opportunities.

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